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Rogers Changes Upgrade Policy….For The Better!

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In a rare move, Rogers has changed their upgrade policy…for the better! It is now faster and cheaper to get a new device through the upgrade changes.

The new Rogers upgrade policy now states that Rogers customers will now be eligible for the same pricing as new customers on all devices on or after the 24 month mark since initial activation or last upgrade.

While this is similar to what was already in place, the real change here is “the same as new customers”. Existing customers are now guaranteed promotional pricing ($199/$299 iPhone) on Rogers upgrades on or after the 24-month mark in the current contract term. Usually existing customers had to pay a little more than a new customer but, not anymore.

But wait, there’s more!

Based on customer’s monthly spend (amount paid per month, per account) and customer tenure (length of time as a Rogers customer), customers will be able to upgrade to a new device faster. In other words, before the 24 month mark and still at promotional pricing!

While “tenure” is rather self-explanatory, do note that “monthly spend” usually means consistent monthly bills greater than $100 for at least 18 months.

To organize this, Rogers is introducing five new device categories to the upgrade flow: voice (classic phones), quick messaging devices, BlackBerry, other smartphones, and iPhone.

As was true with the previous upgrade policy, all customers will be eligible for a “voice phone” (non-smartphone) upgrade after 12 months in their current contract term. At the 24-month mark, existing customers will be eligible for smartphones with promotional pricing and in some instances, eligible before the 24-month mark based on monthly spend and tenure.

The $35 administration fee however will remain, which is not any different than before this new upgrade policy.

One thing to note however is that this new upgrade policy does not apply to business customers and existing (pre-new policy) standard hardware upgrade rules still apply.

Overall, I am shocked. While the upgrade policy can still be better (let everyone upgrade to smartphones after 12 months like before), these new changes are pretty good. The changes could have been worse but Rogers seems to have taken the high-road in the face of incoming competition.

So what do you think? Do you like the change? Does it benefit you?

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  • rorypiper

    This is perfect for those who have the 3G, and skipped the 3GS. You'll be able to upgrade to the new iPhone this summer, at the “new customer” price.

  • dillyh

    Any idea if Fido will follow suit with this policy? I'm hoping to upgrade to the next iPhone this year!

  • No word on Fido yet.

  • i pretty much figured that was the case, but you putting it into words is making me squeal like a little girl…

    come september, new iPhone for me!

  • George

    I was customer for 3 years before upgrading for the iPhone and spent on average 100 bucks before hand now I'm spending 60 is there any way they take that into account before I upgrade for the iphone in June or I have to wait 24 months. Isn't there more tenure for a almost 4 year customer wanting to upgrade or not cus this is Rogers and customer loyailty means nothing to them

  • Chris

    This is awesome news, and with the pending release of 4G and all the new goodies it's sure to have I am very excited about the coming months. The beauty with this is the potential for early upgrade eligibility, and with an average bill of $150 – $200 per month I should be good to go.

  • dudemaster

    Not good enough. This is like taking a steak from us & throwing us a bone!

  • inrianian

    Slightly off topic, I am a Fido user and my account started on July 11, 08 along side the iPhone 3G. When the 3GS came out I bought it at full price without renewing my contract, so my contract still is ending on July 10, 2011. Will I be able to upgrade to the new iPhone presumably by July 10, 2010 as according to Fido's HUD? Or is their HUD slightly different than Rogers'? Thanks!

  • Mur

    So because I have a corporate plan for Canadian Tire employees, I'm eligible for this new type of pricing?

  • Mur

    sorry meant “not eligible”

  • I believe you fall unde “business”

  • It is taken into account

  • It's different. I believe with Fido you have to wait until the 30th
    month to renew.

  • David

    Wanted to upgrade to the 3GS but Rogers wouldn't let me due to still having 3 months before I reached the 24 month mark. Went to Fido got my iPhone no problem with the same voice and data plan I had at Rogers plus it's 30 dollars cheaper. I know it ends up in the same pocket in the end but I am really loving Fido

  • Carl

    If Fido does the same thing, then I can get it in September of this year! Even though it'd be another 3 years at Fido, by the time my new contract expired… the other new carriers would have all the kinks worked out etc.

  • Par

    what about fido 🙁

  • chris

    My 3 year contract with rogers ended November 09 and even with this new pricing they want $500 for a 8GB iPhone3G. Something ain't right

  • KFF

    Agreed, they should be jumping at the bit to lock you in for another 3 years.

  • Martunes

    Let's face it – no technology is going to last 3 years. The 4G is coming out this year and all of us that got our new 3GS last June are drooling for it but we're screwed for 2 more years. The G5 (or whatever the latest/greatest will) will come out next year. We're not the types to be 2 years behind. And Rogers (Fido) needs us to stay with them because Telus and Bell have iPhones and they want us too! It's way cheaper to keep a customer than get a new one.

  • Wait…Rogers actually LIKES their customers?!?!?! *SHOCKED*

  • Being a business customer, this doesn't help much…but I'm only a business customer due to the awesome plan I have. Now, would I want to drop the plan to be considered a “regular” customer and then get hosed by higher prices? Maybe… Depends on how much of a deal they can offer me.

  • Yea, I'm pretty sure we'd be counted as business customers.

    The thing is, business customers generally have significantly better plans than regular customers, so we don't get hosed NEARLY as much. That way, we haven't made them enough money at 24 months, so if we're on a 3 year contract, we have to wait till the end of it.

    Then again, if you call retentions and bitch enough, you should get your way regardless.

  • Carl W.

    I was actually able to persuade myself that I didn't need the 3GS and could stick it out with my 3G. I'm happy about that decision! Regardless of my being able to upgrade early this year, my contract expires in 2011!

  • Anonymous

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  • Anonymous

    Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.

    http://www.onlineuniversalwork. com

  • Hawkeye379

    Hey there, me again lol.

    I have some questions about this new Upgrade Policy.

    According to this article, I would be able to purchase the new iPhone at promotional pricing, i.e $199/$299.

    We have been with Rogers for much more than 18 months, and spend around $200+ a month on our Rogers services, so would I be able to get the new iPhone this summer at new customer pricing aka promotional pricing? i.e $199/$299?

    Thanks.

  • It's possible but not guaranteed.

    Best to consult a Rogers store, Apple store or Rogers customer care.

  • Hawkeye379

    Ok thanks.

    Not to sound rude, but it sounds pretty guaranteed according to the article.

    Is it worth asking them even though there is no new iPhone yet?

  • Yes it is.

    Even though the article is true, it's a case by case basis. So always
    check first.

  • Hawkeye379

    Hey there, me again lol.

    I have some questions about this new Upgrade Policy.

    According to this article, I would be able to purchase the new iPhone at promotional pricing, i.e $199/$299.

    We have been with Rogers for much more than 18 months, and spend around $200+ a month on our Rogers services, so would I be able to get the new iPhone this summer at new customer pricing aka promotional pricing? i.e $199/$299?

    Thanks.

  • Ex

    It's possible but not guaranteed.

    Best to consult a Rogers store, Apple store or Rogers customer care.

  • Hawkeye379

    Ok thanks.

    Not to sound rude, but it sounds pretty guaranteed according to the article.

    Is it worth asking them even though there is no new iPhone yet?

  • Ex

    Yes it is.

    Even though the article is true, it's a case by case basis. So always
    check first.

  • Nigface

    so if i have a 3g with like a year left how much will i have to pay for an iphone 4 then?

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