Change is coming at the executive level at Rogers as CEO Guy Laurence has unveiled his plans for the company’s new regime, reports The Globe and Mail:
The shakeup has begun with multiple high-profile departures, as well as changing roles for two of late founder and CEO Ted Rogers’s children. His son Edward Rogers is stepping away from operational duties to concentrate on his role as deputy chairman, according to media reports. And sibling Melinda Rogers is “transitioning out” of senior management, leaving her role as senior vice president, strategy and development.
Melinda Rogers will continue to be on the board of directors while Ed Rogers will still remain a key part of the organization.
Long time executive of 14 years and president of communications, Rob Bruce, will be leaving the company at the end of the year, as noted in an internal memo by the CEO to employees. Bruce was thanks by Laurence “for his leadership during this transition period.”
“Later today I will announce the new management structure of the company,” Mr. Laurence told staff in his memo about Mr. Bruce. “It will show we have unpacked a number of portfolios.”
Earlier this week on Wednesday, John Boynton, executive VP of marketing and chief marketing officer, plus Shelagh Stoneham, senior VP and general manager of brands and communications, were announced to depart after Rogers reviewed its creative agency department.
Laurence, the former CEO of Vodafone UK, was named as the successor to former CEO Nadir Mohamed last fall. The new CEO went ‘Undercover Boss’ across Canada to learn more about issues facing the company earlier this year.
The company’s recent Q1 2014 fiscal quarter saw wireless revenue decline 2 percent, while average revenue per user also fell just over 3 percent, compared to the year ago quarter. Rogers has 9.4 million wireless subscribers, the most out of the ‘Big 3’ carriers in Canada.