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Rogers To Increase Text Message Rate To $0.20 Per Message

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As Chef Gordon Ramsay would say: “UN-BEL-IIEEEEEE-VAABLE!”

As of March 16, 2011, Rogers/Fido will be increasing the per-message text message rate and all non-premium message rate to $0.20 from $0.15 per sent and received message.

Texts sent above the allotment included in a text plan or add-on will also be charged at the rate of 20¢. Please note that text plans and add-ons, including Value Packs will continue to include unlimited received texts at no charge.

Rogers postpaid (invoiced) customers will be notified of this rate change via a bill message starting January 14, 2011. Rogers prepaid customers will be notified of the change via text message starting mid-end January 2011.

Customers can save up to 61% and enjoy UNLIMITED received text messages1 when they subscribe to a text plan, add-on or Value Pack with a messaging bucket. If you already have a text plan/ messaging add-on, you will continue to receive texts at no charge as you do today.

    This rate change will apply to the following customers:

  • Pay-per-use text messaging customers (who do not subscribe to any type of text add-on)
  • Customers who DO NOT subscribe to an unlimited text messaging add-on
  •  Customers who send more texts than those included in their text add-on allotment

As indicated, if you are in any kind of text messaging plan, you have nothing to worry about. But for anyone paying per-message right now, the rate is changing for the worse.

While this news should not come as a shock to anyone, it is amazing to see that Rogers/Fido sees fit to increase their per-message text message rate to $0.20. Their justification is always the same about their building “value” for customers. This change is almost as bad as when Rogers started to charge $0.15 per incoming text message, in conjunction with the existing $0.15 per outgoing message.

Thoughts?

Update: On January 17, 2011, Rogers emailed us with the following:

We’re continually investing in our networks and in new innovations such as text blocking and SMS monitoring tools that will help our customers manage costs and save money. Customers have a number of SMS plans to choose from and we’re always working to provide customers with choice and flexibility in choosing plans that are right for them. The vast majority of customers won’t be impacted since 95% of text messages are sent/received within plan buckets. The cost of plans remains the same.

I noticed in your post that you also mentioned pay-per-use customers. Customers who send more than 15 texts a month would benefit from being on a plan.

Let me know if you have any other questions.

Miranda

[Rogers]

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  • AppleFanBoy

    Madness. Value? Then why not 20$ per text message? A whole lot more value there. That on top of the taxes…
    I’m beginning to think Rogers is not profitable. What other reason for charging so much?

  • David

    I am fed up with the government & corporations ripping me off at every turn. Something has to change…

  • Scott

    Typical Rogers BS! Maybe they should fix their “Relaible Network” before they charge more for the half-assed service they provide.

  • Popsicle31

    Quick question, if your on a contract can you get out of it now because of this change, breach of agreement. If so I think we should all rebel from Rogers and cancel our contracts and fuck them over hard.

  • The New Rogers modus-operandi;

    1/ Reduce prices on plans out of desperation to compete against everyone else
    2/ Increase prices on all options and features to offset
    3/ Hope nobody notices.

  • Anonymous

    Its called gouging! Why else are they the only carrier charging the GRRF.

  • Anonymous

    Typical Rogers scum moves, The company is going to shit fast. I swear they love charging the most out of any carrier In Canada, Espically the grrf!.

  • Joeblow

    So glad I paid them 325.00 to switch to telus.

  • Anonymous

    Considering text messages just piggyback on the system’s control messages in a part of the packet that is empty (that is why they’re limited to a specific size per message) it is cheaper than free to send these messages, and every single carrier should be ashamed of themselves for charging anything at all for them.

  • Ex

    Unfortunately not. The contract only covers the core voice plan.

    🙁

  • Demosthenesx

    Unfortunately, cell phone pricing in Canada seems to be going in the wrong direction. Rather than becoming more like Europe, where users are charged only for that they initiate, Rogers is increasing charges that go in BOTH directions.

    With this change, Rogers is essentially charging 40¢ per text message. Considering texts cost them essentially nothing, this is an insane amount.

  • i understand that a lot of people are upset, but dont most iphone owners have a Voice/data plan? pretty much all smartphone/iphone plans have texting included so this would be a non issue for most smartphone users

  • Kerry

    So suppose like a lot of Canadians you’ve still got time left on your three year plan for the original 3g. News has just come out that any future iOS updates won’t support the 3G anymore. Surely this is evidence that while you made a promise to pay for this thing for three years, you did so with the expectation that the manufacturer and exclusive distributor would support it?

  • JfromK

    Regarding the Vancouver Sun article, those of us on the east side of Canada (Rogers, Cogeco) have been on metered billing for like a year now. I’m actually quite happy with it, I went from downloading at 150-250KB/s to over 2MB/s now that they get more from downloaders, it’s in their best interest to *not* throttle us. Heh. *shrugs*.. But yah, 20¢ a text is ludicrous..

  • I think Rogers as a business is trying to make up for every penny here and there they can. Their revenue has decreased drastically in the last while with new competition and an extra five cents on say a million text messages daily is an easy $50,000 for them a day. In a year, that’s like $18 million+. Also forces people to take up a text plan. If I were Rogers and I was desperate to raise that bottom line up, this would be a good place to start.

  • xxJDxx

    Robbers…

  • xxJDxx

    ahhh….you’re probably forgetting about phase 2 of this plan. To cap all unlimited text plans, and reduce the number included with the rest….

  • djpech

    dont worry … telus and bell will fall in line.. as usual.. the big players keep their hold on the subscribers

  • Anonymous

    With apps that use data to chat instead of your text messaging plan…. I don’t even text message that often now.
    I mostly use MSN Messenger on my iPhone. Nearly all my friends are on it. And the ones that aren’t we can communicate using other apps. And only use our data plans.

    So go ahead Rogers. Increase that text message rates…. I don’t use them anyway.

  • Amandagrace666

    I think it will bring value to customers. It will get those “pay per use” texters to change to, at least a $3, text pack and save money.

    I work for Rogers, and I’d say maybe 1 in 10 actovations I do, have no unlimited text plan. And I’m sure 75% of the people on here have unlimited text. So stop complaining and deal with it. Big companies make changes.

  • Anonymous

    Exactly like the post days you can save a ton by switching to a text plan…. Even a $3 one. This really only effects those who text less than 10 times in a month.

  • Holeycow

    Typical Robbers eh, what a crock of …. Again. Go Wind, Go Moblicity

  • Anonymous

    What I have a complain about is reps like you lying right to customers faces. I activated on a month to month, and I was put on a contract. Do you make commison off something like that?. Way to punch someone who just bought a unlocked iPhone. But has to get a contract just cus an activation rep Like you screwed it up. Took me forever to get to the office of the priesdent to fix it.

  • Hmmm, maybe

    Sent from my Android Galaxy S.

  • Those with a 3G at least got a few major updates… And right now a 3G has more feature compared to what this device got when it was released…

    If you compare to what you have with a lot of android phones (no updates to the latest OS even if the phones was is still selling has new by some providers), I would be happy with Apple supporting their devices like the iPhone 3G for more that 2 years…

  • Vidéotron in Quebec has metered billing… And I don’t see a problem in this system…
    I’m on a TGV50 Internet plan at home… This is a 50/2mbits connection (will change to 60/3 in a few das)… There is no throttle on Vidéotron… And I can easily reach the full speed both in upload and download…

    I pay a little bit more that $90 (including taxes) for this connection… It’s worth every pennies…

  • Sfd

    And why is it that Rogers will not allow you to block all text messages received if I don’t text and only use the phone for emergencies. I was told that I would have to contact the person who send it to me and ask them not to do it again.

  • do they support iphone now? and from what i can tell its not any cheaper.

  • so glad Fido isn’t exactly like Rogers

  • All networks have connection issues in different areas, going to one isn’t going to be better overall, they maybe better in your area but thats it. Lucky for me I live in an area where it makes no difference.

  • Anonymous

    No none of the new carriers support the iPhone.

  • Anon

    My thoughts are that this service provider is doing its darndest to bully users into signing a three-year contract.

  • +1

  • The worst part is that txt messages actually cost them $0… they are sent in the empty free space in the cell network.

  • Anonymous

    Sometimes you get spam text,do you have any control of that no.Rogers will charge you 20 cents anyways. Typical scum,Incoming should be free regardless.

  • Adam

    I Agree 100%.
    people here in Canada its getting F@#&ing ridicules!!!!! we pay one of the highest cellphone rates in the world, we get the LONGEST contracts in the world, We have the longest wait time for the Hardware upgrade and we pay our rates both ways incoming and outgoing for both parties on the same phone line! I mean what else can we the costumers do for them? we can’t be like sheep anymore!! we really should do something about it!

  • John

    i’m not surprised you got 666 in your user name! you are one of those selfish Robbers reps who is getting a discount and most likely gave yourself the best plan you could. I bet if you were not working for robbers your attitude towards them would very different. just couple of days ago I had a argument with rogers because they lied to me and later over charged me by $40 I’m so sick of those bastards.

  • Adam

    I Agree 100%.
    people here in Canada its getting F@#&ing ridicules!!!!! we pay one of the highest cellphone rates in the world, we get the LONGEST contracts in the world, We have the longest wait time for the Hardware upgrade and we pay our rates both ways incoming and outgoing for both parties on the same phone line! I mean what else can we the costumers do for them? we can’t be like sheep anymore!! we really should do something about it!

  • Guest Vancouver

    all the purpose Rogers doing is to force customers join the text plan and pay more to them.
    receiving text message is non-initiative, why need to paying for.
    more people blocking the text message, more chance to get a fair rate.

  • GUEST (&@#$(&^%

    Fido is a rogers company, and is going to charge 20 cents a message too…

  • Scott

    Okay can we please get an investigation into these companies. Telus just sent me a text message telling me their doing the same. Can you say collusion? 

  • Scott

    Okay can we please get an investigation into these companies. Telus just sent me a text message telling me their doing the same. Can you say collusion? 

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