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Microsoft Windows 8 Tablet Ad Thrashes the iPad Using Siri [VIDEO]

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Screen Shot 2013 05 22 at 6 51 24 PM

Microsoft has launched a new ad titled “Less talking, more doing” targeting Apple’s iPad–using Siri’s own voice to verbalize what the iPad ‘can’t do’ when next to it its Windows 8 competitor. Check it out below:

The 32 second ad highlights how the iPad does not have real-time widgets, multitasking support within apps and lacks Powerpoint. The kicker at the end throws in price points where a 64GB iPad costs $699 compared to $449 for a 64GB Asus VivoTab Smart tablet.

It’s interesting how Microsoft is touting other tablets from its hardware partners instead of its Surface tablets, which have had lacklustre sales–less than 2 million. The Surface Pro starts at $899 with half the battery life of the Surface RT and was also formerly criticized for having the OS take up too much free space, as advertised 64GB models only had 23GB of usable storage according to the company.

What do you think? Maybe Microsoft should stick to showing off the Surface as a skateboard?

[via The Verge]

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  • Ugh. PowerPoint. Personally, I love the fact that my iDevices are PowerPoint-free. I just wish the world were PowerPoint-free.

    That being said, Keynote for iPad is pretty lacking. Not a fan of the inability to use your own fonts. 🙁

  • …and as for the topic at hand, this is pretty much a reversal of what Apple has been doing to Microsoft for years, so I think they’re entitled to have a little payback. They’re not lying in the ad. Hopefully it’ll spur Apple on to ramp up the improvement of their products.

  • Funny ad

  • FragilityG4

    Cleaver ad, I’m surprise that Microsoft has that kind of imagination … Problem is their devices can’t back up their claims. In no way is a Surface better than an iPad … Right out the gate you lose almost fifty percent of usable storage to the OS. Apples support, software and Apps are far superior.

  • Anon

    Except when it comes to office apps, Microsoft dominates. Apple office apps are lack-luster at best.

  • FragilityG4

    Perhaps, but I would imagine that would not be a deal breaker with majority of people who plan to purchase a tablet … The sales back up this thought.

  • Chrome262

    there is always the use of open office, I have used google’s version on the ipad. Not great, and probably as bad as keynote, but I can get the job done. Although the google docs works ok.

  • Kirk

    Ouch… Microsoft just one UP’ed apple! They have some valid points tho.. Still love my iPad.

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