Last September Apple announced it was teaming up with Burberry to give early access to the iPhone 5s to capture the luxury fashion designer’s Spring/Summer 2014 line up runway show. Burberry teased clips of the fashion show filmed with the iPhone 5s camera’s slow-motion effects on Instagram and eventually released the full Prorsum Womenswear clip.
Just now Apple has uploaded a short clip of the Spring/Summer 2014 show which also shows some behind the scenes footage we haven’t seen before:
Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.
You can watch this short clip titled “On the runway with iPhone 5s” below, with the background track from Victory’s single “Soothing Me So”:
The full video from Burberry without the behind the scenes footage is below:
Apple announced later in October Burberry CEO Angela Ahrendts would soon take over as the Cupertino company’s new retail chief.