Share:

Apple Music Hits 20 Million Paying Subscribers

Share:

Apple’s Music streaming service has reached 20 million paid subscribers, half as many users as its main rival, Spotify. Much of that growth has relied on exclusive content deals.

applemusiclogo

This number is an increase of 15% in the last 3 months, as Apple Music is now receiving a million subscribers per month, according to a new report from Billboard. Apple also shared that 60%  percent of customers using Apple Music have not bought content from the iTunes Music Store in the last 12 months – some were dormant users, but “the vast majority are new customers.”

“It’s been quite a year,” says Apple executive Eddie Cue told Billboard. “We were thrilled to see that we could take passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [on streams alone], and I can’t recall that being done before.”

Early this year, Apple announced that its paid music service, which was launched back in 2015, had reached 13 million users. Then, a few months later at the latest iPhone unveiling event, Apple said that number had grown to 17 million. Fast forward to today, and Apple Music boss Eddy Cue is celebrating the 20 million paid subscribers mark.

A large part of that growth in Apple Music’s user base can be attributed to exclusive content deals that the company has signed with artists. However, these have been criticized by some artists and users alike.

Still, this is an important milestone for the company, and Cue said that exclusive content and promotions will continue in an effort to drive even more engagement and growth.

Share:

  • Chrome262

    suckers lol. its to expensive, I already pay for netflix don’t really need to stream. Rogers offers spotify for free with your account, or it did

  • John

    We’re suckers because we pay $10 a month for unlimited music?…that isn’t expensive

  • MrXax

    $10/month for unlimited music is “too expensive.” You heard it here first, folks.

  • Chrome262

    its not worth it, how much music do you actually download or purchase monthly? do you spend 120 dollars a year on music, I don’t, even If I bought albums only, I don’t buy that many in a year. Add to that music match (unless thats part of the price), and other subscription services I already pay for its not worth it. Hell if it was like office 365 at 59 bucks a year, i would consider it.

  • Chrome262

    I was kidding about the suckers part, I haven’t found it, but does iTunes match come with it as well, or is that another 30 bucks a month

  • John

    I don’t really understand what you’re talking about here.

    I have nothing to do with Match and I don’t know the price or how it works.

    At roughly a dollar a song ya I easily offline download more then 120 songs as years as new ones pop up all the time.

    Any other streaming service is similarly priced to this as well, I don’t get how I’d come off as a “sucker” it just makes sense, legally wise anyway.

  • Chrome262

    well because any song you select and download from the service, is DRM locked, so once you cancel Apple music, you do not have access to those songs. you have to buy them at a dollar each again. So yes i pay for match so i can have my own music anywhere i want, and I use my Free spotify account to listen to new music and then buy what i like later. So your 10 bucks a month doesn’t get you any new music, is not really yours.

  • John

    Okay well that’s your situation, to each their own, we don’t all have a free Spotify account.

    It works for me.

    so by your thinking anyone that pays for streaming music is a sucker I guess.

  • Chrome262

    I was kidding, sheesh my daughter has Apple music. Just you have to be sure to read he fine print. When if first come out I was like ” holy crap its like getting all that music for nothing” then i found out about the DRM lock. If you have a Rogers or Fido account, you probably were offered some free service for the contract term, like Shomi, or TSN I picked spotify. I was lucky.

  • John

    Fair enough

  • MrXax

    I mean, it’s the cost of what, 6-8 albums per year? I listen to far more music than that.

Deals