Apple TV in Canada Sees $20 Price Drop to $89 [u]

“If you don’t already own it, now is the time to get it”, said Apple CEO Time Cook, as he announced the Apple TV price drop at today’s special media event. However, while the Apple TV’s price has dropped $30 in the U.S. i.e. from $99 to $69, the device has seen only a $20 price drop in Canada i.e $89 from previous price of $109.

Screen Shot 2015 03 10 at 12 30 49 am

Meanwhile, Tim Cook also highlighted that using the Apple TV, users will be able to enjoy HBO NOW, a new service announced today from Apple and HBO, on their big sized HDTVs. For $14.99 a month, users will have access to HBO’s lineup of TV shows, including Game of Thrones, when service debuts in the U.S. in early April.

It was expected that Apple will reveal an updated Apple TV at today’s event, as the device hasn’t seen a refresh since its debut in 2012. However, Apple has only announced a price cut for its existing hardware in order to compete with the likes of cheaper devices like Google Chromecast and Apple Fire TV stick.

Update: Refurbished Apple TV units are available for $79. They are literally the same and good as new, minus the box. So this makes it only $10 more than the US price of $69 new that was announced today, a bit easier to swallow.

Screenshot 2015-03-09 14.26.24

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • iFan

    “Apple Fire TV stick”?

  • MikeJenkinson

    Here’s the funny thing: I bought a Chromecast a month or two ago because it was only $39, even though it’s not nearly as compatible with iOS as Apple is (duh!)

    I didn’t buy an Apple TV because the price point over $100 has that psychological effect of being “expensive”. Chromecast was “good enough” and, being below $50, was almost impulse buy cheep.

    But now that Apple TV is $89? Heck, I may buy one on the way home. Sub-$100 and it’s no longer “expensive.”

  • Chrome262

    I got mine last year when it was on special for 93 or something like that. And I agree with the Chromecast almost got one just because it was so cheap to try out.

  • Al

    So disappointed by this. The device needs a refresh. Buffering is painful, due to… well… it’s inability to buffer anything, other than podcasts.
    (or maybe that’s a licensing issue… I don’t know)

  • Michael

    Isn’t the HBO Now subscription only available in the US?

  • Michael

    Never mind. Didn’t read the post closely enough.

  • ticky13

    This is probably a stupid question, but I presume if I got one in the US, I would have no issues using it up here?

  • Correct

  • ticky13

    Thanks.