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Apple TV Ranks Third in 2013 U.S. Streaming Device Sales: Report

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Despite being available for only a year, Google’s Chromecast has pushed the Apple TV down to third place in the US, according to data released by Parks Associates (via GigaOm).

Apple TV

Google has sold about 3.8 million Chromecast devices, closing the gap with Roku. What’s interesting is that Apple is behind with only 2 million units sold in the US, according to Parks’ data.

The news comes after a December report signed by NPD claiming that the Apple TV and Roku controlled 80% of the streaming device market, although that report didn’t specifically focus on the US like Parks Associates did.

The picture looks different when taking into consideration the global market share: Apple has sold about 20 million set-top box units since launching it in 2007. By comparison, Roku managed to sell 8 million units by the end of 2013 because of its limited availability.

Google, however, is following Apple’s footsteps and has made sure that its Chromecast device is available in 19 countries and counting.

Apple is said to be working on a major overhaul of its set-top box. Earlier this year, whispers surfaced stating that the next-generation Apple TV may feature a streaming TV service and improved gaming capabilities.

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