Apple TV Ranks Third in 2013 U.S. Streaming Device Sales: Report


Despite being available for only a year, Google’s Chromecast has pushed the Apple TV down to third place in the US, according to data released by Parks Associates (via GigaOm).

Apple TV

Google has sold about 3.8 million Chromecast devices, closing the gap with Roku. What’s interesting is that Apple is behind with only 2 million units sold in the US, according to Parks’ data.

The news comes after a December report signed by NPD claiming that the Apple TV and Roku controlled 80% of the streaming device market, although that report didn’t specifically focus on the US like Parks Associates did.

The picture looks different when taking into consideration the global market share: Apple has sold about 20 million set-top box units since launching it in 2007. By comparison, Roku managed to sell 8 million units by the end of 2013 because of its limited availability.

Google, however, is following Apple’s footsteps and has made sure that its Chromecast device is available in 19 countries and counting.

Apple is said to be working on a major overhaul of its set-top box. Earlier this year, whispers surfaced stating that the next-generation Apple TV may feature a streaming TV service and improved gaming capabilities.


  • Chrome262

    well if Apple TV was 30 bucks then it would see very quickly. But then again the content isn’t all that for the Chromcast…yet

  • Crosseyedmofo

    had a roku for a bit, pretty cool, but when your in the apple echosystem… meh… you tend to lean on the apple tv pretty much always…

    i love that they are pushing apple and hopefully well see more bells and whistles

  • neo905

    Since Apple 3 could not be jailbroken it is a nonstarter. Gated communities are nice and safe and all but sometimes you’d like to travel of the reservation.