Canadians Suffer “Constant Insecurities” Over Netflix Library Says CEO

Netflix CEO Reed Hastings says there are various challenges when it comes to growing the company, in all markets worldwide, in a new company profile piece over at Wired.

The CEO gave the example of Canada, the second longest running market Netflix has operated in, behind the United States. Hastings says Canadians “harbour constant insecurities” when it comes to the breadth of the Netflix Canada library, even though we get exclusive titles, such as the upcoming stream of Star Wars: The Force Awakens (thanks to a Disney licensing agreement here), which won’t be available to our American neighbours.

Hastings said “We know what everybody wants, which is the same catalog around the world.” He noted “we see this every time we launch a country,” adding “people want all the content in the world, and upon launch we don’t have X or Y. That’s a natural reaction.”

Business Insider reports the Canadian Netflix library stands at 3,349 titles versus 5,598 in the U.S. That’s a sizeable disparity, and is why many Canadians use VPN services to bypass geo-restrictions. But Netflix is currently trying to stop these proxy workarounds, which as hit some VPN providers hard.

Open Media recently launched a petition asking Netflix to not block VPN services, which has already garnered over 41,000 signatures.

In Canada, we have the right to complain about being secondary when it comes to nice things from American companies, specifically when it comes to online shopping. If we want all the things, we have to fork out big bucks for shipping, duties and taxes (when applicable).

What do you think? Do you lose sleep at night over your ‘inferior’ Netflix Canada library?

[via BuzzFeed]

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  • Michal

    not really losing sleep. but cancelled my nflx sub.

  • MrXax

    Netflix. For everything else, there’s BitTorrent.

  • KIII

    It was great to watch older series but VPN being blocked now is lame. Cancelled here also.

  • Aleks Oniszczak

    I cancelled as well. Netflix has become too much trouble. Having to first see if they have a title, if not (almost always) then look up which country does have it. Then change my VPN to that country, and then have to remember to turn it off after I’m done so my internet service isn’t slowed down due to the VPN, and now I need to worry about which VPN even works anymore. Forget it. Much more easy to watch content by other means.

  • BigCat

    I can completely understand how and why people want Netflix Canada to be better.

    For me, the cost of $10 (basically two movie rentals) or so provides value that I can not match anywhere. Heck, if Shaw had an option to remove all the TV commercials I would pay them an extra $30 per month.

    My Netflix’s favourites list always has 10 or more items in the lineup. Just can’t get through it all, there is always just one more thing to see.

  • Netflix offers great value for sure at $10/month, especially if you have kids. There would be a riot at our household by our toddler if Thomas and Friends and Paw Patrol episodes just ‘disappeared’.

  • Jay

    I just torrent everything 😛
    Even the netflix original series….

  • Trenchanting

    The ‘inferior’ Canadian Netflix library points out once again how outdated the current territorial rights model is. It’s time to do away with either exclusive rights, so that people can watch a title through their preferred service, and/or do away with territorial rights. The country limitation is just not working anymore in this digital day and age. Perhaps per continent, but not per country.

    Above all, I just hope that people at least pay for consuming. Use VPN but please stay away from torrents, it screws over all the talent involved in making it. Though Netflix uses torrent data to determine their programming strategy…

  • Salinger

    I couldn’t agree more! I’m paying $7.99/month (no tax) for my Netflix subscription. Honestly, that’s one HD movie rental on Rogers On Demand. Where else can I get that kind of value? …legally?

    Sure, I think the geo-blocking model employed by the film and TV studios is long outdated, but just because some other region has more choice, does not take away from the fact that I am definitely getting my money’s worth (and then some!) for my $7.99/month. That seems to be the point missed by so many; just because the US has more choice, doesn’t mean Netflix isn’t a great deal in Canada.

  • Parksy

    Still have Netflix and don’t plan on cancelling it anytime soon. My SmartDNS provider is occasionally able to get me into the US or UK Netflix but most often I’m in Canada. To this point, I haven’t had any significant difficulties finding something to watch but the selection in Canada isn’t what it is south of the border or in the UK. Hopefully other US sources don’t follow Netflix lead and start cracking down. My three year old will be one unhappy camper if her endless stream of the Wiggles gets blocked on Hulu.

  • Guest

    When I’m near a lowes or homedepot. I pick up American Netflix, they use an AT&T wifi. Can get an easy 20 min show while my wife is shopping nearby. Lol

  • This is frickn awesome

  • Werdner

    Isn’t this the CRTC’s fault, requiring a certain % of Canadian content? There isn’t that much, so everything else is limited too

  • Michal

    fair enough, but i only get to voice my disagreement with current setup in one way – with my wallet. i may be just a one little voice, and i’m sure they dont care… but the only way i know is to put my money where my mouth is. 🙂 childrens shows are decent, but my son will survive with what i have at home.