Spotify Hits 100M Active Users, Nearly 30M Paid Subscribers


Swedish streaming music service Spotify confirmed to The Telegraph it has reached a major milestone of 100 million monthly active users, with nearly 30 million of those users being paying subscribers, with the rest using its ad-based service.

The eight-year old company is now the world’s largest streaming service, and according to tech investment bank GP Bullhound is Europe’s most valuable startup, valued at $8.5 billion, surpassing Skype.

Spotify is seen as competitor to Apple Music, which earlier this month at WWDC confirmed 15 million paid subscribers, achieving these numbers in less than one year’s time.

Back in January, Apple announced its streaming music service hit 10 million subscribers, a number which took Spotify six years to reach.

Apple is set to revamp Apple Music once iOS 10 releases publicly this fall, with a new design and improved curation.

Back in May, Spotify upgraded its family plans globally, allowing up to six accounts for $14.99 per month, but excluded Canada in roll out. Right now, the company is offering three months of its premium service for $0.99 CAD per month (until the end of June), then back to $9.99 per month.


  • hlna55

    Subtract 1. Cancelled last week cause no family plan

  • BB

    Do we know why they don’t offer the Family plan in Canada?

  • Jimmy

    Damn, now it only has 99,999,999 monthly active users.

  • hlna55

    When I talked to them, they didn’t know why either. Seems ridiculous. Could care less really. Just for the fact that we aren’t “privelaged” enough to be included in the rest of their global pricing plan, it was reason enough to cancel. Getting used to Apple Music and it’s not too different really. The pre-made playlists aren’t as good but other than that, it’s pretty much no difference other than it is by far and above a way better value.

  • Nav

    Rogers has the rights to family plans got Spotify with their share everything plus plan. That’s why it’s not offered here in Canada which is dumb.

  • MrBambinoDent

    The only thing that’s keeping me with Spotify is their Playstation integration!
    I can listen to my playlists while playing and control everything with Spotify iOS app!