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Study: Over 50% of Canadian iPhone Users Utilize Mobile Banking

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Do you use mobile banking on your iPhone? The 2011 “Mobile Money & Banking Report”, a study from Solutions Research Group based in Toronto found 54% of all iPhone users in Canada use a banking app.

The study found 2.5 million Canadians have widely adopted mobile banking apps on their smartphones, a number that was at zero 14 months ago. The big banks in Canada have quickly jumped on the app bandwagon, and the report found the following banks ranked in popularity as follows: TD Canada Trust, CIBC, RBC, Scotiabank, and BMO.

Why are these banking apps so popular? The number one reason was their ease and convenience, allowing people to bank from anywhere, at anytime.

Do you use a mobile banking app on your iPhone? If so, which one?

[via MarketingMag]

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