Rogers Prepared For Any New Wireless Competitor with ‘Bring it On’ Attitude

Speaking at the Canadian Telecom Summit in Toronto, the president of the Rogers’ communications unit, Rob Bruce, said in an interview the company is ready any new wireless competition.

According to the Toronto Star:

“Our view is ‘bring it on…As far as competition goes, we’ve always been a full-speed-ahead competitor and we’re ready to go with whoever comes to market.”

One area where Rogers was ‘disappointed’ was the federal government’s decision to allow foreign ownership for companies with 10 percent or less marketshare, which in their point of view will have ‘no great material effect’ on the company.

Rogers maintains Canada is their focus and plans to lead the way in machine-to-machine (M2M) technology ahead of their rivals. M2M technology would allow things such as your smoke detector texting you when it goes off; Rogers says M2M will generate about $400 million for the industry by 2015, according to Bruce.

In their latest 2012 Q1 earnings report, Rogers noted their wireless division was driven by smartphone growth and data revenue.

[via Toronto Star]

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