Apple Celebrates ‘A Decade of iTunes’ with Interactive Milestone Feature


Apple will celebrate the 10th anniversary of the iTunes Store being online on Sunday, April 28. To honour this event, the company has posted a new iTunes Store feature “A Decade of iTunes”.

The timeline guides iTunes users through a number of key events of the past decade starting with the launch in 2003 when Apple’s iTunes Music Store kicked off with 200,000 songs at 99 cents. The top-selling song of that memorable April 28 was U2’s “Stuck in a Moment”. Apple sold more than a million songs that weekend.

Another highlighted event was the 2010 launch of The Beatles on iTunes and, more recently, the 1 billion courses and classes, 40 billion app downloads, and 25 million songs milestones were surpassed earlier this year.

iTunes Store business has grown rapidly, but Apple has said it aims to run the store “at break-even”, Horace Dediu highlights. To put that into numbers: iTunes has achieved amazing growth — 26 million songs available in 119 countries.

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