Samsung Beats Apple in J.D. Power’s Latest U.S. Tablet Satisfaction Study

Samsung now ranks highest in owner satisfaction with tablet devices in the United States, stealing the top spot from Apple by a slight margin, according to J.D. Power’s latest U.S. tablet satisfaction study. The report highlights that Samsung ranks No. 1 with a score of 835, and is the only manufacturer to improve across all five factors since the previous reporting period in April 2013, when Apple was ranked highest for second time in a row.


Apple ranks at No. 2 with a score of 833 on a 1000 point scale, falling behind Samsung with just 2 points. Both companies however got 5-star ratings from J.D. Power. While Apple excelled in performance and ease of operation, Samsung improved across all five factors measured by J.D. Power. The survey also found that 50% of consumers get recommendations from family and friends for tablets, while 49% peruse a manufacturer’s website for information.

“Samsung showed particularly strong improvement in the cost factor (25-point increase). Apple ranks second scoring 833 and performs particularly well in performance and ease of operation. Overall customer satisfaction with tablet devices is 821 (on a 1,000-point scale). Customer satisfaction among tablet owners who rate their purchase experience high (9 or 10) is 114 points higher (879) than those who rate their purchase experience lower (8 or below).”

The J.D. Power survey is based on experiences evaluated by 3,375 tablet owners who have owned their current device for less than one year, and was was fielded between March and August 2013.

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