Bigger-Screen iPhone 6 Drives Record-High Consumer Interest, Survey Shows
Despite signs of slowing smartphone sales in the US (although adoption rate is far from 100%), early adopters would buy the bigger-screen iPhone 6, according to a March survey conducted by ChangeWave (via Fortune).
What specifically captures attention is the highest-ever interest in acquiring the iPhone 6: 26% of those planning to buy a smartphone within the next three months are “somewhat likely”, while 14% are “very likely” to purchase the iPhone described to them as the iPhone 6 with bigger screen, gesture control, faster processor and updated iOS operating system at a starting price of $199 (obviously with a 2-year contract).
“This is the highest level of demand for an unannounced Apple model in a ChangeWave survey – stronger than we’ve seen in previous years for the iPhone 5S and iPhone 5 models prior to their announcements,” said Andy Golub of 451 Research. “Speculation over a larger screen iPhone is clearly striking a chord with consumers.”
Last year, before the release of the iPhone 5s, the likelihood of purchasing a new Apple iPhone wasn’t that high: only 17% answered “somewhat likely” and 9% “very likely”, compared to the previous year when the company increased the screen size (with iPhone 5), when the percentages were 18% “somewhat likely” and 15% “very likely”.