Today marks the fifth year for Bell’s Let’s Talk Day, a fundraiser to support mental health initiatives across Canada. If you do one of the following, Bell will donate 5 cents towards mental health:
Today, for every tweet using #BellLetsTalk, Bell donates 5¢ more to #MentalHealth initiatives: http://t.co/qsyUzIANKq pic.twitter.com/Brc2eaT3Dz
— Bell Let's Talk (@Bell_LetsTalk) January 28, 2015
As of this morning, over 25 million social interactions were already sent out by Canadians:
It's official! We've surpassed 25 million texts, calls, tweets & Facebook shares! Let's keep talking. #BellLetsTalk pic.twitter.com/4Fkn67i51z
— Bell Let's Talk (@Bell_LetsTalk) January 28, 2015
Bell also reminds iPhone users to disable iMessage, so only text messages are sent to qualify for the 5 cent donation:
It’s #BellLetsTalk Day! Bell customers: Don’t forget to turn off the "iMessage" function on your #iPhone! pic.twitter.com/RgdqmPoSTg
— Bell Let's Talk (@Bell_LetsTalk) January 28, 2015
Last year, the campaign raised $5.4 million, with over 109 million tweets, texts, calls and shares made in a single day.
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I wonder how much of the money donated by Bell won’t be paid for by customers.