Apple Asks Developers Not to Reveal their Watch Apps Before the Event

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According to a number of high-profile developers, Apple has asked all those who attended its secretive app development workshops in Cupertino during the past couple of months, to hold off on revealing details about their Watch Apps until after the upcoming “Spring Forward” event, 9to5Mac reports. 

“Apple asking developers to hold off on their announcements represents another move from a company keen on controlling the complete message for their product introductions. On Monday, March 9th, Apple will expose several upcoming WatchKit applications, and it strongly appears that Apple wants to direct the apps message instead of letting its developers do the marketing.”

Sources say that Apple has asked developers not to provide any screenshots or launch information about their applications until after the event at the very least, or in some cases, until late March or early April.

One of the developers, who attended the workshops held during January and February in Cupertino, has said that Apple asked developers for a copy of any code or design materials to “prepare material for their keynote and press media to show a healthy [Apple Watch apps] ecosystem at launch”.

Apple is expected to reveal more details about the Apple Watch at the Monday event, which will take place at San Francisco’s Yerba Buena Center for the Arts Theater at 10AM PST.

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