Despite Leading Tablet Market, iPad Share Declines Still

Despite a continuous drop in iPad sales, Apple maintains its top position as the world’s biggest tablet vendor by volume, recent data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker reveals.

But it isn’t just the iPad: tablet shipments overall have seen a year-over-year decline for the second consecutive quarter, the market research company says. In numbers: tablet and 2-in-1 device shipments dropped 5.9% to 47.1 million units for the first three months of the year.

Apple has just reported an amazing second fiscal quarter with high iPhone sales, but iPad sales continue to decline: 12.6 million this year compared to 16.4 million in Q1 2014. As such, Apple currently controls more than a quarter (26.8%) of the tablet market, although it recorded a negative 22.9% growth compared to a year prior. Back then, iPads accounted for 32.7% of the worldwide tablet market.


Samsung maintained its second position, with 9 million units shipped — according to the IDC’s data — grabbing 19.1% of the global market, followed by Lenovo, with 2.5 million units (5.3%); ASUS, with 1.8 million units (3.8%); and LG Electronics, which recorded an amazing 1,423% growth by shipping 1.4 million units, says the market research firm.