Apple’s New Ads Tout “If It’s Not an iPhone, It’s Not an iPhone” [VIDEOS]

Earlier today Apple shared new videos as part of its Shot on iPhone 6 world gallery. Now, the company has aired two new iPhone ads, with one touting the smartphones integration of hardware and software:

The iPhone’s hardware and software are designed together. Because when we design the whole phone, the whole experience is better.

YouTube video

Screenshot 2015 07 09 21 06 57

The second ad titled ‘Loved’ says “99% of people who have an iPhone… Love their iPhone.”

YouTube video

The message for both of these ads reminds me of the 2011 campaign when Apple’s said “If you don’t have an iPhone, well you don’t have an iPhone.” While these ads feel fresh, they seem to be missing the old Apple marketing magic.

What do you think of these new ads?