The Makers of Clash of Clans Earned $6 Million Per Day in 2015
Supercell, the makers of smash hit game titles like Clash of Clans, Boom Beach and Hay Day, yesterday announced that they now have 100 million daily active users across iOS and Android platforms. Today, the company has revealed in its 2015 earnings report that despite a slowing overall growth, it made nearly $6 million per day, with total sales reaching $2.33 billion after tripling in the previous year, The Financial Times reports.
The game maker’s 2015 earnings before interest, tax, depreciation and amortisation (EBITDA) were up 64% at 848 million euros ($930 million). Supercell’s CEO Ilkka Paananen said that last year’s growth was driven by rising sales in Asia, particularly in China, where Supercell released Clash of Clans in all the main mobile application stores in 2015. “China is our biggest market and I believe it will soon become the biggest market globally for mobile games,” he said.
Supercell has also become one of the most profitable companies in the world per employee as the Helsinki-based company has only 180 workers. It remains unlisted with SoftBank, the Japanese technology company, owning about three-quarters of the business.
“These financial results are of course great and we are very proud of them. However, the real highlight for us is how we’ve been able to get here while staying true to our founding vision that was all about people,” said Ilkka Paananen, Supercell’s chief executive.
Currently, Supercell doesn’t charge any money to download its games. Instead, it generates revenue by selling virtual goods designed to enhance players’ experiences.