Apple’s Unveils the Stunning ‘iPhone X’ with Face ID, Ships November 3rd

Iphone x

In addition to the iPhone 8 and iPhone 8 Plus, Apple also unveiled its 10th anniversary edition ‘iPhone X’ today at the Steve Jobs Theater in Cupertino, featuring a gorgeous all-glass design with a beautiful 5.8-inch edge-to-edge OLED Super Retina display. Packed with innovative features including Face ID, TrueDepth Camera System and a powerful A11 Bionic chip with neural engine, Apple say the iPhone X is the “future of the smartphone”.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”

Here’s a quick rundown of the iPhone X’s top features:

Stunning Edge-to-Edge Super Retina Display

The iPhone X introduces a stunning all-screen design, that precisely follows the curve of the device all the way to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space gray, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X.

Edge to edge

“The beautiful 5.8-inch Super Retina display is the first OLED panel that rises to the standards of iPhone”, says Apple. It features stunning colours, true blacks, a million-to-one contrast ratio and wide color support with the best system-wide color management in a smartphone. The HDR display supports both Dolby Vision and HDR10. The addition of True Tone dynamically adjusts the white balance of the display for a more natural viewing experience.

All-New Face ID Authentication System

Face ID revolutionizes authentication on iPhone X, using a state-of-the-art TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay, gain access to secure apps and many more new features.

Face id

Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time.


Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks.

Powerful Front and Back Cameras with Portrait Lighting

The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect. iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos.

Camera x

The cameras on iPhone X are custom tuned for the ultimate AR experience. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. Portrait mode with Portrait Lighting on both the front and rear cameras brings dramatic studio lighting effects to iPhone and allows customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles.

Animoji Brings Emoji to Life

The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot.


Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more.

A11 Bionic Chip and Wireless Charging

Similar to the iPhone 8 and iPhone 8 Plus, the new A11 Bionic chip features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency. The new A11 Bionic neural engine has been designed for specific machine learning algorithms and enables Face ID, Animoji and other features.

The glass back design enables wireless charging, that works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie.


Pricing & Availability

The iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $1319 CAD, with pre-orders starting Friday, October 27 and shipments beginning November 3. For detailed iPhone X pricing in Canada, click here.

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