Freedom Mobile Launches ‘Low-Cost’ $25/1GB, $15/250MB Plans, New Auto Pay Discount

Shaw’s Freedom Mobile has announced new entry-level plans today, while offering a $5 ‘Digital Discount’ for customers who sign up for pre-authorized payments.

Freedom mobile logo

Freedom Mobile says a new “entry-level plan” offers 1GB of LTE data for $25 per month, along with $0.05 per minute calling Canada-wide, plus unlimited text to Canada and the USA, after the ‘Digital Discount’

Another designated entry-level plan is available for $15 per month with 250MB of LTE data, along with 100 minutes of nationwide talk and unlimited texting to Canada and the USA, after the ‘Digital Discount’.

“Too many Canadians cannot afford wireless services because it is simply too expensive for their monthly budget — their exclusion is contributing to a growing digital divide. Canadians want access to more high-speed data at a fair price, they don’t want to be penalized for using too much, and they want to clearly understand what they’re paying for,” said Paul McAleese, President, Wireless, Shaw Communications, in a statement.

The new ‘Digital Discount’ offers Freedom Mobile customers $5 per month savings when they register for Auto Pay—or pre-authorized payments—and My Account registration.

Oddly enough, Freedom Mobile raised prices of most plans by $5, offsetting this new Auto Pay discount. Plans on their website now show “with Digital Discount” underneath prices, while also stating regular prices in smaller print, at the cost of $5 extra.

McAleese said “We remain committed to serving all Canadians, including those who have been priced out of the market by the incumbents. For customers who use their services modestly, the new entry-level plans announced today offer fair and affordable pricing and provide far more value than any of the low-cost, data-only plans recently proposed by the incumbents,” adding “Our entry-level plans demonstrate that the federal government’s pro-competitive policies are working.”

According to Shaw, those opting for an entry-level plan can also get a new smartphone starting at $5 per month, which “makes it possible for Freedom Mobile customers to pair their services with a new device for as low as $20 per month.”

Back in April, Rogers, Telus and Bell revealed their proposals for low cost data-only plans, starting at $25 per month for 400MB of data, which some Canadians called a “joke” in their comments to the CRTC.

What do you think about these new changes from Freedom Mobile?

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