Pokemon GO Lifetime Player Spending Surpasses $3.1 Billion in Four Years
Image via Sensor Tower
Niantic’s mega-hit mobile game, Pokemon GO, continues to see player spending increase, with 2019 seeing the highest amount spent, at $894 million USD, according to data from Sensor Tower:
Google Play accounted for the majority of revenue, with users spending $482 million in the game, or 54 percent of the total. The App Store, meanwhile, accumulated $412 million, or 46 percent of all spending. While many top mobile games gross more on iOS, Pokémon GO has historically generated the majority of its revenue on Android.
Since the game’s launch in the summer of 2016, lifetime player spending for Pokemon GO “has racked up more than $3.1 billion” in USD, according to Sensor Tower.
In 2016, the year Pokemon GO launched, player spending was estimated at $832 million. The following year saw a 29% drop to $589 million, but follower years have seen the game rebound with player spending at $816 million in 2018 and a record $894 million in 2019.
Niantic announced after the first anniversary of Pokemon GO, over 750 million downloads of the title occurred worldwide.
Recent documents revealed by CBC News noted how Pokemon GO players trespassed onto Canadian military bases in their efforts to catch Pokemon.
Gotta catch them all, right?