Apple Reportedly Working on Virtual Fitness Classes to Compete With Nike and Peloton
Earlier today, we learned that Apple may be preparing a so-called “Apple One” subscription bundle that combines its existing services like Apple TV and Apple Music. However, the Cupertino company might also enter an all-new arena.
According to multiple reports, the company is reportedly working on virtual fitness classes that would compete against offerings from Nike and Peloton, via an app for iPhone, iPad and Apple TV.
“It’s a direct threat to both Peloton and Nike, which offers the virtual training app called Nike Training Club,” notes CNBC. “It’s also one example that highlights Apple’s potential anticompetitive behavior. Developers have complained that Apple emulates their software and then introduces it as new features in iPhones and other products.”
The report explains that the classes would stream on various Apple products including iPhones, iPads, and Apple TVs. As it would offer classes that rival Nike’s and Peloton services, it would presumably include guided live and on-demand sessions.
The service makes sense for Apple, as products like the Watch and iPhone are already widely used for fitness and health tracking. On top of that, Apple Music would be a good fit by giving users workout tunes, while participants could be follow along on Apple TV.
Sources said that the project is codenamed “Seymour” and will be part of a higher-end package of services including Apple Music, TV+, and News+ that Apple will unveil in the fall along with its new iPhone.