Apple Sees Record Second Quarter Shipments as Xiaomi Becomes the Second-Largest Smartphone Brand

Global smartphone market grew 19 percent year-over-year but declined by 7 percent quarter-over-quarter as 329 million units were shipped.

According to new data from Counterpoint Research explains that Samsung retained the number one spot with shipments reaching 58 million units in Q2 2021. However, its market share declined to 18 percent as compared to 22 percent in Q1 2021 as its shipments declined by 24 percent quarter-over-quarter.

Xiaomi eclipsed 50 million smartphones, becoming the world’s second-largest smartphone brand for the first time. “Xiaomi had its best-ever quarter as it was able to increase its market share in China, Southeast Asia and Europe,” said Tarun Pathak, OEM rankings, Research Director, in a statement.

Xiaomi recorded quarter-over-quarter shipment growth of 8 percent while its shipments grew by a staggering 98 percent year-over-year.

Meanwhile, Apple’s smartphone shipments fell by 18 percent quarter-over-quarter but grew by 30 percent year-over-year to reach 48.9 million units in Q2 2021.

“While Apple fell to the third spot, it captured record second-quarter shipments thanks to persistent demand and supply for its iPhone 12 series,” Pathak said.

Apple announced its Q2 2021 revenues earlier this week. The company reported revenues of $81.4 billion with a profit of $21.7 billion.

The demand for the iPhone 12 series continued to remain high. Apple also ensured its supply was not affected by the semiconductor shortage thanks to the strong ties with its suppliers. Thanks to the robust iPhone 12 demand, Apple saw its revenue increase by 52 percent from the same time last year.

OPPO’s shipments declined by 12 percent quarter-over-quarter to 33.6 million units in Q2 2021. Vivo’s shipments declined by 8 percent quarter-over-quarter but grew by 44 percent year-over-year to reach 32.5 million units in Q2 2021.

Among other major OEMs, OnePlus, realme, and Lenovo Group grew the fastest.

P.S. - Like our news? Support the site with a coffee/beer. Or shop with our Amazon link. We use affiliate links when possible--thank you for supporting independent media.