Apple Brompton Road Retail Store Opens Doors in London on July 28

Apple has today previewed Apple Brompton Road, its newest store in London, located in the city’s bustling Knightsbridge neighborhood, set to open its doors on Thursday, July 28.

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Next to Hyde Park, Apple Brompton Road features design inspiration drawn from local flora, along with a new slate of community events and seminars to help customers learn, create, and get the most out of their Apple products.

The store’s terrazzo flooring is comprised of a plant-based bio-resin, the first of its kind in Apple’s worldwide retail fleet. The vast space features a unique curved timber ceiling with ample seating where customers can relax and discover new tips and tricks.

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“We are thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity,” said Apple SVP Deirdre O’Brien.

The store opening kicks off with the global launch of “United Visions,” an augmented reality experience honoring the creative works of pioneering London poet and painter William Blake.

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Following the opening sessions, the store will host its ongoing Brompton Series, which takes place on the last Thursday of every month through October and features:

  • Inspirational and informative talks by thought leaders in the wellness space, including Michael James Wong, Cat Meffan, Lloyd Kempson, and Harry Jameson.
  • Music workshops in connection with Apple Music’s Up Next series breaking down songs by emerging London artists using Spatial Audio.

Apple Brompton Road’s 200-person store team collectively speaks more than 45 languages and is ready to welcome customers from around the world.