To address the concerns surrounding its new FineWoven cases for the iPhone 15 series, Apple has circulated a memo among its retail staff, offering guidance on how to handle customer inquiries about them.
According to 9to5Mac, the memo acknowledges the likelihood of customers posing questions about the FineWoven material’s appearance, its wear and tear characteristics over time, and proper maintenance.
Apple advises its retail employees to provide the following information:
Regarding the FineWoven material, Apple emphasizes that it is crafted from a “luxurious microtwill” with a suede-like texture that combines softness with durability.
In addressing concerns about durability, Apple instructs retail staff to inform customers that FineWoven cases may undergo changes in appearance and exhibit signs of wear as the fibers compress with regular use.
Apple also highlights that certain scratches on FineWoven cases may naturally diminish over time. Furthermore, the company reiterates that the use of MagSafe accessories with the FineWoven Case can result in slight imprints.
Additionally, Apple provides specific instructions for cleaning FineWoven accessories:
The memo shares similarities with Apple’s support document on “how to clean your Apple products,” which also has a section for FineWoven cases.
It is evident that Apple is well aware of the concerns surrounding FineWoven and is keen on ensuring that its retail staff is well-prepared to handle any complaints they encounter.
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Hard pass! Pretty much telling us “You’re holding it wrong”!
Came here to make exactly this comment. Love Apple – hate their propensity to dig in. Should admit they messed up, and reverse course. Work towards an Alcantara solution for next year and ship some leather cases in the mean time.
The case is a joke and the price is a bigger joke, however who cares? It’s a case, move on. The only thing I want to hear about is the pro max heating issue making it’s rounds. Is it software or hardware related Apple?