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Ad Blockers Seeing Record Uninstalls Amid YouTube Crackdown
In the wake of YouTube’s crackdown against ad blockers, data from various ad blocking companies have revealed record uninstalls as users follow Google’s instructions to re-open access.
October witnessed an unprecedented number of ad blocker uninstalls, suggesting that YouTube’s strategy is having its intended effect, according to Wired.
Krzysztof Modras, Director of Product and Engineering at Ghostery, a notable ad blocker and privacy tools developer, noted a surge in both uninstalls and installs throughout October.
Over 90% of users who uninstalled Ghostery cited issues with YouTube as the primary reason. Interestingly, Ghostery installations on Microsoft’s Edge browser saw a 30% increase in October compared to September, indicating users were seeking alternatives.
AdGuard, which has 55 million users leveraging its free ad blocking tools and an additional 20 million for its paid versions, reported a noticeable rise in uninstallations last month as well.
Andrey Meshkov, AdGuard’s CTO, shared that from October 9 to the end of the month, uninstallation of its Chrome extension exceeded 11,000 per day, peaking at about 52,000 on October 18. However, installations also surged, suggesting users were looking for ad blockers that could bypass YouTube’s pop-up warnings.
Another extension, AdLock, recorded a 30% increase in both daily installations and uninstalls in October compared to previous months.
While many ad blocker providers prioritize user privacy and don’t track usage directly, basic installation and uninstallation statistics are available through Chrome’s extension store.
Google said this week that its crackdown on ad blockers was now global, citing how using ad blockers is against the YouTube terms of service. Looks like this game of cat and mouse will continue, but so far YouTube seems to have the upper hand.
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So far, no warnings from Ad Blocker I have been using..fingers crossed!
Nobody in their right mind is going to upgrade to premium at the price youtube is charging. Not everyone wants a music service bundled in. Give us no ads for $4, not $12 (plus tax)
Good luck, Google. Don’t think things through so adblockers will find a way to circumvent your nonsense.
i have also found the new thread to youtube and have found an adblocker that is working. so i guess this will continue for a long time. fyi, i will not disclose the adblocker as i am sure google is listening.
Do you really imagine Google doesn’t know? LOL
I have a paid subscription for AdGuard and I’m not uninstalling it!
If there were such a thing as a good ad blocker, applications and web pages wouldn’t be able to detect it and it would be a non issue.
Using Firefox and Ublock, no problems.
Says a lot when law enforcement like the FBI warn people to use ad blockers but Google is trying to force people to accept ads. Malware? Not their problem is what they’re saying. Heck even the CIA warns people about using the internet without ad blockers.
Google encouraging users to expose themselves for Google’s gratification, against the recommendation of law enforcement.
Google are the OG groomers.
Same setup here, no problems either. This “crack down” really shown me something:
1 – I now realized there’s actually a large number of people who doesn’t even know what and ad blocker is.
2 – Many people don’t actually look for a good ad blocker, and just installs whatever comes first.
3 – Apparently some people pays for ad blockers….. when they’re free….?
4 – Many people chooses to panic and rage, rather than look for solutions.
This article is a bit misleading though, even though it did say “noted a surge in both uninstalls and installs throughout October”, it completely focused on reporting the number of uninstalls. But of course Wired would do that, as they have a narrative to sell.
Same setup here, no problems either. This “crack down” really shown me something:
1 – I now realized there’s actually a large number of people who doesn’t even know what and ad blocker is.
2 – Many people don’t actually look for a good ad blocker, and just installs whatever comes first.
3 – Apparently some people pays for ad blockers….. when they’re free….?
4 – Many people chooses to panic and rage, rather than look for solutions.
This article is a bit misleading though, even though it did say “noted a surge in both uninstalls and installs throughout October”, it completely focused on reporting the number of uninstalls. But of course Wired would do that, as they have a narrative to sell.