Apple Canada: Get Over $650 Off iPhone 16 Pro Max with Trade-In

Apple latest marketing email to customers in Canada is pushing people to trade-in their older iPhones to save up to $655 off the latest iPhone 16 Pro Max.

In an email sent out this morning received by iPhone in Canada, Apple says “see what you’ve been missing” and mentions, “trade in and save up to $655 at Apple.” How to get these maximum trade-in savings? The number mentioned is for an iPhone 14 Pro.

There there, Apple’s email mentions you can buy an iPhone 16 Pro Max from $1,094 or $45.58/month for 24 months, after your maximum $655 trade-in credit. An iPhone 16 Pro Max starts at a cool $1,749 CAD without any trade-in credits.

Of course, trade-in values depend on the condition of your device and configuration. Your trade-in value can be applied towards a new device or you can get it back in an Apple Gift Card.

Last May, Apple ordered an extra trade-in promo for the iPhone 15 series, offering up to $920 if you traded in an iPhone 14 Pro Max. Obviously, trade-in values decrease over time.

We’re five months away from September and the likely debut of the iPhone 17 family. This is likely the worst time to buy a new iPhone since we’re more than halfway into the cycle of the iPhone 16 series. Not only that, full Apple Intelligence features aren’t even available yet, specifically the revamped Siri.