Google is expanding its Find My Device system on Android into something bigger: Find Hub. The new feature aims to help users track not just phones and tablets, but also luggage, skis, Bluetooth tags, and even friends and family.
Find Hub will work with an increasing number of partner brands. Some of the first to offer built-in tracking include July and Mokobara for luggage, Peak for ski equipment, and Pixbee, which is launching Disney-themed Bluetooth tracking tags.
A new feature coming later this month is ultra-wideband (UWB) support, starting with the moto tag, to give users more accurate “nearby finding” when searching for lost items.
Google says Find Hub will also add satellite connectivity later this year. This will allow people to stay connected with friends and family or track belongings even when they are outside of cellular coverage. This is something Apple needs to bring for its next-generation AirTag.
In 2025, some airlines will begin working with Find Hub to let passengers share their Bluetooth tag locations (Apple already has this but it seems some Air Canada staff haven’t caught on). This means lost luggage may be easier to recover on supported flights.
Apple name for tracking AirTags and compatible devices is called Find My, so naturally it’s no surprise Google renamed theirs to Find Hub.
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