Air Canada’s New ‘Bag Buddy’ Lets You See Who Loaded Your Luggage

Air Canada is adding a personal touch to its baggage tracking tools. The airline has launched “Bag Buddy”, a new feature in its mobile app that shows passengers the names of employees who loaded or unloaded their luggage—putting a face to the people working behind the scenes.

“We have over 5,000 hardworking agents on the ramp and in baggage rooms across Canada,” announced Tom Stevens, Air Canada’s Vice President of Customer Experience and Service Operations, last week. “I experienced it myself tonight on my flight to London from Vancouver — ‘YVR – Loaded by Robert’ — thank you Robert!”

The goal, Stevens said, is to recognize the staff who keep things running smoothly while reassuring customers that their bags are being handled with care. Within the Air Canada app, under tracking history for your bag, you’ll see the name of the staff member who loaded your bag.

“Bag Buddy” builds on efforts by Air Canada to make lost luggage less stressful. Last winter, Apple partnered with Air Canada and other major airlines to let travelers share Find My item locations— ike AirTags—directly with airline employees. This allows staff to help track down misplaced bags using Apple’s secure location-sharing system.

Air Canada says it’s eager to keep improving its digital tools for travellers. With both Find My integration and Bag Buddy now active, passengers have more ways than ever to see exactly where their luggage is—and who helped get it there (and who’s also responsible when your bag is missing at your destination). While seeing a name is great for transparency, it won’t help if your bag doesn’t arrive or is lost. That’s when you should be tossing an AirTag into your bag every single time.

With iOS 26, Apple is rolling out new digital boarding passes for airlines and Air Canada is one of the first partners. The update brings one-tap shortcuts to sharing your flight tracker and also a shortcut to Find My for your luggage.