Rogers released its fourth-quarter and full-year 2025 financial results on Thursday, reporting a significant jump in total revenue driven by its media and sports operations. The company noted that more Canadians chose Rogers for their mobile and internet services than any other provider throughout the year.
The company brought in a total of $21.7 billion in revenue for the full 2025 year, a 5% increase over the previous year. For the fourth quarter specifically, total revenue reached $6.17 billion.
In terms of profit, the company reported a net income of $710 million for the final three months of the year, up 27% year over year. For the entire 2025 fiscal year, net income reached $6.9 billion, a massive increase that the company attributed largely to a gain on the revaluation of its investment in Maple Leaf Sports & Entertainment (MLSE).
“In the fourth quarter, we delivered strong service revenue and adjusted EBITDA growth led by exceptional growth from our sports and media operations and solid performance in our telecom business,” said Tony Staffieri, President and CEO of Rogers, in a statement.
The wireless division remained a primary driver for the company, adding 39,000 new mobile phone customers in the final three months of the year, with 37,000 of these being postpaid. In the year ago quarter wireless adds were at 95,000, so that’s a big drop.
Postpaid churn fell to 1.43%, an improvement from last year and a sign that fewer customers are leaving the network. For the full year, Rogers added 245,000 net new mobile phone subscribers.
While the company is growing, the average amount customers pay each month is dropping. The average monthly bill (ARPU) was $56.43 this quarter, which is $1.61 less than what customers were paying at the same time last year. Rogers explained that this decrease is the result of ongoing competition, as carriers offer more aggressive discounts to attract new customers.
Recently we’ve seen some aggressive wireless discounts such as the recent promos from Telus’ Public Mobile. Staffieri said on today’s earnings call Rogers is moving away from wireless deals focused just on price. He said, “There are certain price points that we see as being uneconomical. We don’t see building out wireless business on the back of price plans coming in at, say, $20, which is what you see in the marketplace today. We don’t get the logic on that.”
Looking ahead to 2026, the company expects to see continued growth in revenue and profit as it continues to invest in its 5G and fibre networks across Canada.
As of writing, shares of Rogers are up 3.3%, trading at $50.87 per share.
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It would be great to see the effect the Public Mobile promotional plans has on Rogers churn numbers…
Not just Rogers but all the wireless carriers. Sounds like quite a few people took advantage of the Public Mobile flash sale.