iPhone 17 Price Hike May be “Imminent”

Apple may be increasing prices across its iPhone 17 series, following comments from CEO Tim Cook that “price increases are unavoidable.”

In a recent post by Bloomberg’s Mark Gurman, it’s speculated that Apple may start raising prices on existing hardware. Gurman notes that increases “are fairly imminent.” The post goes on to state that the increase in the iPhone 17 suite of devices could be tied together with Apple’s Back-to-School sales “as a buffer.”

Historically, Apple has held its Back to School sale in June, offering teachers and students free accessories when they purchase a new Mac or iPad. There are also added bonuses to Apple’s education discount. As of the time of writing, Apple has not yet determined its sales.

Currently, the iPhone 17 family is priced as follows in Canada:

• iPhone 17 – starting at $1,129
• iPhone Air – starting at $1,449
• iPhone 17 Pro – starting at $1,599
• iPhone 17 Pro Max – starting at $1,749
• iPhone 17e – starting at $899

Last week, Cook spoke to The Wall Street Journal to discuss the realities that tech companies are purchasing DRAM and memory in such quantities that prices are skyrocketing. In an effort to build and scale AI resources and data centers, hardware prices are being affected.

“Either way, this is happening soon. Not a fall thing,” Gurman concludes. Of course, when Cook first made his comments about ballooning hardware costs, reports began speculating about how prices would rise for the iPhone 18 later this year.

The Wall Street Journal then published an in-depth analysis speculating on what iPhone 18 Pro models may cost this September. With DRAM and memory components more expensive, it’s estimated that the iPhone 18 Pro could cost around $1,799 in Canada, an increase of around $200.