Apple has donated half a million dollars to the anti-poverty initiative SF Gives, Fortune reports. The company contributed to the initiative of the CEO’s of Salesforce and non-profit Tipping Point, respectively Marc Benioff and Daniel Lurie, who have set the bar high early in March: to have 20 businesses contribute $500,000 each in order to raise $10 million in total, money that will go to fund local charitable programs.
The Cupertino, Calif.-based tech giant joins a list of 15 corporate contributors that includes Google (GOOG), LinkedIn (LNKD), and Zynga (ZNGA)
As Fortune notes, the action comes just in time for tech companies, which are often blamed for the rise in rents and increased evictions. But the action has yet to meet its target, because the Wednesday deadline is almost here and there are some missing from the list of participating companies, although SF Gives is close to reaching the $10 million mark.
This isn’t Apple’s first charitable contribution. Besides the $500,000 transferred to SF Gives, the iPhone maker has contributed $70 million to the Global Fund to Fight AIDS, Tuberculosis, and Malaria through its (PRODUCT) RED program, and also millions of dollars to Stanford hospitals.