Details of Bell’s new streaming TV service CraveTV have been revealed today. The new service will cost $4 per month (hence the previous codename ‘Project Latte’), available to the company’s existing cable TV subscribers plus those on TELUS and Eastlink, on December 11.
CraveTV will be available on your TV or set top box, smart TV, smartphone or tablet, computer and coming soon to consoles such as Xbox.
What is interesting about CraveTV is the service requires a traditional cable TV subscription to access it—meaning ‘cord cutters’ won’t be able to access it. According to Bell Media president Kevin Crull told the Financial Post he believes this small minority are “not TV lovers”:
“The 10 per cent that aren’t TV subscribers, in a general sense, they’re not TV lovers,” Crull said in an interview.
“We’ve worked hard to keep all of our options for the future open. I will tell you this industry is fast moving. But right now we think this is the smart way to make the product available.”
The low price point may seem attractive, as it undercuts Netflix and Rogers/Shaw’s latest attempt with shomi, but what we’re seeing here is a library of 600 titles that aren’t necessarily new, but does have access to HBO’s past and present library.
Eventually, more cable TV companies such as Rogers will get access to CraveTV. The question remains: will you subscribe to CraveTV?