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Bell Let’s Talk Day 2017 Raises $6.5 Million for Mental Health Programs

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Yesterday was Bell Let’s Talk Day 2017, the wireless carrier’s annual fundraiser for Canadian mental health programs, which generated 5 cent donations every time users texted, called or performed various actions on social media, such as retweeting the hashtag #BellLetsTalk.

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This year saw 131,705,010 social interactions, a 4.6% increase from last year’s 125,915,295, to raise $6,585,250.50 in over 28.5 hours (midnight Newfoundland time to midnight Pacific).

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As expected, the addition of Instagram and Snapchat helped triple social media interactions according to Bell.

Bell says its total donation to mental health programs in Canada is expected to hit $100 million soon, as the total now stands at $86,504,429.05.

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