Wireless fees aren’t getting any cheaper for Canadians, as Bell is set to increase its activation fees to $45, starting April 1, 2020 (of all days!), part of a price increase for its various one-time fees.
Back in June 2019, Bell increased its activation fees from $35 to $40. Nearly nine months later, another $5 price increase is coming, moving from $40 to $45 (via MobileSyrup.)
When a customer activates a device, Bell will charge the one-time fee. One presumes Bell-owned Virgin Mobile will similarly increase its activation fee to $45 as well.
“Bell Mobility may charge you for a one-time fee for certain transactions. These fees vary depending on how you go about making the change (by phone, in store or online),” explains the company’s website.
According to Bell, other one-time fees are also increasing, starting on on April 1, 2020:
- Change mobile number ($40 to $45)
- Restore a service suspended for non-payment ($40 to $45)
- Non-sufficient funds ($12.85 to $25)
- Change the name on the bill or transfer ownership ($40 to $45)
- Service adjustment fee ($10 to $15)
Back in January, Telus and Koodo increased activation fees to $40. Just last week, Rogers and Fido increased its activation fees to $40, a move that put its fees in line with its rivals. Now, Bell looks to test the market again and increase its fee to $45, which surely Telus and Rogers will eventually match at some point. How much higher can these one-time activation fees go?