The sixth annual Bell Let’s Talk Day has arrived, the company’s annual fundraiser for mental health initiatives. If you do one of the following, the company will donate 5 cents towards mental health programs:
- Text message sent (Bell/Bell Pliant customers only)
- Mobile & long distance call made (Bell/Bell Pliant customers only)
- Tweet using #BellLetsTalk
- Share of the Facebook image
— Bell Let's Talk (@Bell_LetsTalk) January 27, 2016
As of writing, there have been over 37.5 million interactions, according to Bell’s real-time stats.
Last week, Bell and the Centre for Addiction and Mental Health (CAMH) announced collaboration towards the launch of a new mental health portal and iOS app.
Last year, the initiative raised a record $6.1 million dollars (via 122 million plus social shares) and for 2016, a new record total may be set.