Rogers/Fido, TELUS and Bell/Virgin Mobile and have all updated their websites with iPhone 5c and iPhone 5s landing pages to promote Apple’s latest iPhones announced yesterday.
What’s interesting here is how Apple has instructed the carriers to push the iPhone 5c first and foremost, as seen in the screenshots below. The 16GB iPhone 5c is slated to retail for $99 on a two year contract, which is $100 cheaper than the ‘old’ iPhone 5 on the same terms.
Clearly, the iPhone 5c is the model Apple is marketing first due to ample supply of older components (hence why the iPhone 5c has pre-orders but the iPhone 5s does not); if you want to sell millions of iPhones, it’s best to advertise the one with the most units on hand.
Check out the screenshots below and tell me if you can spot a pattern here…
The same can be said for carriers in the USA (AT&T, Sprint, Verizon, T-Mobile) set to launch the new models–the blue iPhone 5c is starting to become a theme here:
Bright and vivid colours are back and Apple has taken advantage of this with its upcoming iPhone 5c models, set to be available in green, yellow, red, blue and white.
iPhone 5c + new case = the Nike Free shoes of smartphones
— iPhone in Canada (@iPhoneinCanada) September 10, 2013
Despite Wall Street’s negative reaction to Apple’s new models, these things are going to sell like hotcakes.