Rogers today has revised three wireless plan category names to now use the ‘Tab’ moniker. The new names are shown below in bold, with their old names in parentheses. Nothing has changed price-wise, aside from the names. We now have Premium Tab, Smart Tab and No Tab (aka BYOD).
These changes may seem confusing to customers, but Rogers says it should make things easier. When asked why these changes were made, a Rogers representative responded via email to say “We’re looking to simplify the choice for our customers and make selecting a price plan easy.”
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If you can’t give customers value, you confuse them
But its a Tab plan, so it must be good? Right?
Unlimited text? Do they know about something called WHATSAPP…???