Apple Reportedly Orders Less Than 2.5M iPad Pro Units from Suppliers
The Apple TV 4 is finally available in the Apple Store, but there is one more device waiting to reach the hands of customers worldwide: the 12.9-inch iPad Pro, unveiled this September. First impressions of the device and accompanying accessories (Apple Pencil and Smart Keyboard) were overwhelmingly positive, and analysts hope the iPad Pro can overturn falling iPad sales. Apple, on the other hand, remains conservative when it comes to iPad Pro unit sales, according to sources from its supply chain.
Citing anonymous sources, Digitimes reports that Apple has placed only limited orders with the related upstream supply chain prior the end of 2015 and first quarter of 2016. In numbers, this means that Apple placed orders for fewer than 2.5 million units for the iPad Pro before the end of the year, and forecasts show an even lower volume for the first quarter of 2016, according to Digitimes’ sources.
The iPad Pro’s price starts at $799 for a 32 GB model and goes up to $1,079 for the 128 GB version (cellular + Wi-Fi). In addition, the Apple Pencil retails for $99, and the Smart Keyboard, for $169. Canadian prices are still unknown.