Next-Gen iPad Air to Come with Gold Colour Option: Bloomberg

Screenshot 2014 09 30 19 45 23

Do you love gold? According to Bloomberg, sources say the next generation iPad Air will come with a gold colour option:

New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air, the people said, asking not to be identified ahead of an announcement. That brings the color palette into line with the iPhone 5s, which come with silver or gold backs for models with a white faceplate, and space gray for those with a black front.

The move to introduce gold, according to unnamed sources, is said to be part of an effort by Apple to boost declining tablet sales. Also, a larger 12.9-inch iPad is rumoured to debut in 2015, say sources.

Apple sold 13.2 million iPads in its 2014 third quarter, a decline of 9 percent compared to the year ago quarter. CEO Tim Cook said at the time “This isn’t something that worries us,” and emphasized iPad revenue growth exceeded 40 percent in growing markets such as China and the Middle East.

I’m surprised a gold iPad hasn’t debuted yet. Last year’s rumour of possible gold iPads coming was dismissed at the last minute by KGI Securities analyst Ming-Chi Kuo.

Apple is rumoured to announce new iPads at an event suspected to take place next month.