Microsoft’s Latest Surface 2 Ads Attack the iPad Air [VIDEOS]

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We’ve seen previous Microsoft Surface ads targeting Apple’s iPad, but a new batch of ads were released yesterday comparing the ‘advantages’ of the newer Surface 2 versus the latest iPad Air. Check them out below:

Ports: Surface 2 vs iPad Air

Youtube video

Sharing with Family: Surface 2 vs iPad Air 

Youtube video

Cooking: Surface 2 vs iPad Air

Youtube video

I’m waiting for iOS to add user accounts as iPads within shared families can be a pain. But overall, the iPad Air has been an excellent upgrade as it’s incredible fast and very light to hold.

The 32GB Surface 2 starts at $449 CDN (the Touch Cover keyboard is $79.99 extra) while a 16GB iPad Air starts at $519 CDN.

Despite Microsoft’s aggressive marketing tactics touting these features over the iPad, it did not result in sales for the original Surface RT, as the company ended up taking a $900 million write down on unsold inventory. It’ll be interesting to see how Surface 2 sales stack up.

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Jon Ouimet
Jon Ouimet
12 years ago

Too funny. Microsoft really doesn’t get it.

Chrome262
Chrome262
12 years ago

the pro is way more expensive, and its the one that lets you install like a computer, the RT is good, but you are stuck to MS app ecosystem, which needs work. Hands free is cool, but as I have tried it, it needs work as well. As tablets go, its way better then any Android offering, and Lenovo actually has decent windows convertables that are actually a better deal, cheaper and they are often tablet/ultrabooks, like the yoga.

Stefan Vasiljevic
Stefan Vasiljevic
12 years ago

We have a windows Store App Development Course at college so I had an oprutunity to play with original Surface . Long story shorts, I like the surfice but it feels more like an 10 inch ultra book then tablet. Also API for it still needs a lot of work. For example now, the app you make cannot save an image to the file without user interaction.

FragilityG4
FragilityG4
12 years ago

Have they even sold out of the Surface 1 yet?

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