As indicated by rumours, Apple’s Back to School 2011 promo launched today and the deal includes a free $100 iTunes Gift Card with the purchase of any Mac. The promotion goes from June 16 to September 20, 2011 in Canada.

Here’s the deal:

When you buy a new qualifying Mac with Apple education pricing* from June 16, 2011, through September 20, 2011, you’ll get a $100 Back to School Card to use on the Mac App Store, the App Store, the iTunes Store, and the iBookstore.

Some see this new $100 gift card as a disappointment compared to the previous offerings of iPod rebates. This time around, it appears Apple is taking another avenue and trying very hard to push their new Mac App Store. Regardless, if you’re buying a Mac this could be the time to get a few extra savings.

[Apple Canada]