Apple Captured 44% of Total Global Smartphone Revenue in 2021: Report

Apple’s iPhone enjoyed a stellar 2021, according to new research.

A new report from Counterpoint says that Apple’s 2021 iPhone revenue grew by some 35 percent year on year to $196 billion USD.

Counterpoint says Apple led the global smartphone market in revenue for the year thanks to its best iPhones, the iPhone 12 and iPhone 13, netting annual revenue in the region of $196 billion USD for 2021, up 35 percent from 2020.

Apple’s top four competitors — Samsung, Oppo, Xiaomi and Vivo — combined only generated $179 billion USD.

Overall, global smartphone revenues grew seven percent year-on-year and 12 percent quarter-on-quarter in the fourth quarter of 2021. That’s a global growth of 7 percent YoY, even as shortages continue to disrupt sales and the supply chain.

Smartphone average selling price (ASP) grew 12 percent YoY to reach $322 USD, mainly due to a higher share of 5G smartphones, which have a significantly higher ASP than the 4G models, as well as Apple’s successful launch of its iPhone 13 devices.

There has also been a global increase in demand for mid-range and premium smartphones due to the pandemic-linked education, work and entertainment from home convincing some consumers to upgrade their devices for a better overall experience.