Photo Highlights of Apple’s ‘Gather Round’ Event in Cupertino, California

Apple has once again taken to its Steve Jobs Theater in Cupertino to show off the iPhone Xs, iPhone XR, Apple Watch Series 4 and a few other surprises.

Yesterday, Apple executives took to the stage to make a number of exciting announcements regarding upcoming Apple products. Here’s a photo gallery of some of the event’s highlights.

Held at the Steve Jobs Theater in Cupertino, California, Apple’s “Gather Round” event is one of the first high-profile events the company has held in its flagship headquarters.

Apple COO Jeff Williams started the show by focusing on the update to the company’s popular wearable, Apple Watch Series 4.

Next, Apple’s senior vice president of worldwide marketing Phil Schiller announced the stars of the show, the iPhone XS and the iPhone XS Max.

Schiller continued his streak of exciting announcements by unveiling the highly-anticipated iPhone XR.

Atli Mar Sveinsson, co-founder and CEO of Directive Games, took the stage to demo the impressive new “Galaga AR,” an augmented reality version of the arcade classic.

Guests mingled in the Steve Jobs Theater’s atrium before and after the event.

Apple CEO Tim Cook took a couple of minutes to hang out with his company’s chief of design, Jony Ive, to take a look at the brand-new iPhone XR.

Apple CEO Tim Cook seemed to have a very good time hosting this year’s highest-profile Apple event.

Missed the event? Here’s a quick rundown of everything that happened at this September’s Apple event.