Apple plans to hold a special event in March, which BuzzFeed News reported yesterday would unveil the company’s grand plans for a news subscription service.
But there’s more coming at this special event, aside from just news. According to Bloomberg, unnamed sources are saying Apple will also announce its rumoured video subscription service, in an effort to rival the likes of Netflix and Amazon Prime Video.
Bloomberg says Apple has also invited some celebrities to attend the special event, being held at Apple Park:
The iPhone maker invited Hollywood stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams, to attend, one of the people said.
Sources tell Bloomberg the Apple video service will include the latter’s original TV shows and movies or those funded by the company, with a paid service set for a summer debut.
An Apple subscription will also include free content, but customers will have an option to pay to access other content from providers.
Apple’s original programming to date has included shows such as Carpool Karaoke and Planet of the Apps, with both showing mixed reviews online.
Any subscription service coming from Apple will have its monthly or annual cost compared to Netflix, Prime Video and even Crave. There needs to be enough value for customers to subscribe and fork out for yet another streaming service subscription.