Apple is readying itself for a significant announcement made in regards to Apple Music. All signs are now pointing to the unveiling of the unannounced ‘Lossless and Hi-Res Lossless’ streaming options.
Via the Apple Music app, the company is teasing that consumers should “get ready. Apple states that “music is about to change forever,” with a short accompanying video of the Apple Music logo. As many rumours have been pointing to the possibility of Apple revealing Lossless options for streaming, 9to5Mac has reported that its discovered references to ‘Lossless and Hi-Res Lossless’ within the Apple Music web app code.
According to the report, the references within the code state that Apple Music tracks will soon be available in the lossless format. This also lines up with the recent report that the Apple Music Android app’s APK had been data mined and shows references that the app will soon include 24-bit/48kHz and 24-bit/192kHz bit rate options.
The code in the Android app also notes that the lossless option will also demand more data from the user. It’s suggested that a 3-minutes song played in the lossless format could require 36MB. Of course, this would also deliver a much better sound quality. Competitors such as Amazon Music HD and Tidal have already begun offering a similar audio experience. Spotify is also working on its own lossless audio option.
There are also references to Dolby Atmos and Dolby Sound, possibly referring to the use of Spatial Audio AirPods Pro and AirPods Max offer.
We’ll have concrete information as Apple makes its announcement sometime soon. Previous rumours pointed to a possible announcement made on Tuesday, May 18th.