According to a report by 9to5Mac, Apple will demote the Apple Music Connect social network in iOS 10, since the feature has been lightly used in comparison to other Apple Music features, and some users have even disabled the Connect feature all together. The feature was originally expected to promote Apple Music usage by allowing artists to share photos, videos and audio while on tour in addition to allowing listeners to comment and like posts.
Currently, there is a dedicated tab for Apple Music Connect in Apple Music on iOS and on iTunes on the Mac, but the source claims that the feature will lose its tab and become integrated into the “For You” recommendations page. While the Connect feature will still exist within applicable artist pages, its demotion from the set of Apple Music tabs indicates that the feature has not lived up to expectations, just as Apple’s Ping social network had failed to gain traction among music fans and was eventually shut down.
Apple is also expected to launch a new version of Apple Music at its Worldwide Developers Conference in June and release it this fall across all Apple platforms, including iOS, OS X, and tvOS. It is believed the company has been working on a re-design for the past few months.