Apple’s iPhone 5C Ad Campaign Expands to NYTimes.com, Yahoo
Earlier this month, Apple showed off multiple iPhone 5C ads on Tumblr, each of which was around 15 seconds long and played several songs while showcasing the colourful dot patterns featured on the back of the 5C when it is covered by Apple’s silicone case.
Apple has expanded its advertisements to the New York Times website and the home page of Yahoo. When viewing the ad on Yahoo’s home page the ad is contained within a box, but on the New York Times the interactive ad takes over the homepage.
The advertisements will randomly play to a collection of popular music tracks, for example, Nena’s “99 Luftballons” plays when viewing the clip which shows a cloud of red gallons that morph into the iPhone 5C’s case.
The ad campaign is a strange one for Apple, seeing as they usually take on TV or print ads and tend to avoid online ads.
The reason for the campaign is unknown, but it could be due to a lack of iPhone 5C sales. In January, Apple CEO Tim Cook said that the demand for the 5C was different then expected.
During Apple’s earnings call, the company never released the sales numbers for the iPhone 5C which could point to lower than expected sales numbers for the lower cost smartphone.
[via MacRumors (Image Credit)]